Odd how things become "traditional". In Spain Christmas and New Year is a sales high spot for the sparkling wine Cava, the Spanish champagne. Freixenet is one of the brand leaders selling 500 million euros worth of its fizzy drink each year. Spaniards wait to see what the Christmas ad will look like. It gets on the news bulletins, people talk about it in the bars and now I've even mentioned it here!
Last year the ad was made by Martin Scorcese with a Hitchcock theme but,this year, they have gone back to their bubbly roots with an advert that features the Spanish Synchronised Swimming Team. The swimmers were runners up at this years Olympic Games. Apparently the ad was made at Pinewood and took 27 hours of filming.
If you want to see it have a look at this link
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